Zac Brown Band. They performed at ARCO Arena last night. Every fan received a passport. If they spent $30 at the merchandise stand, their passport got stamped and they were invited to an autograph session. It was a successful marketing strategy as several hundred people were waiting in line for autographs at the end of the show.
Friday, March 12, 2010
Photo 2
Zac Brown Band. They performed at ARCO Arena last night. Every fan received a passport. If they spent $30 at the merchandise stand, their passport got stamped and they were invited to an autograph session. It was a successful marketing strategy as several hundred people were waiting in line for autographs at the end of the show.
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